Fred Max is an international DJ, music curator, and event producer bridging African and global sounds across China and the world. Originally from Sierra Leone and based in Shanghai, he is known for blending Afrobeats, Amapiano, R&B, Slow Jams, and global club music, delivering immersive and emotionally driven musical experiences.
With over a decade of experience, DJ Fred Max has built a strong reputation through curated events and signature concepts, including Sound It and RNB & Slow Sessions, platforms dedicated to celebrating music, culture, and community.
In 2026, he expands his creative vision with the launch of Sound It Festival, a premium indoor music and culture experience in Shanghai designed to unite African, global, and China-based artists under one stage. Beyond music, he is also the CEO of West Cape Consultancy Co. Ltd, where he works on strategic partnerships and cross-border creative initiatives.
Driven by purpose, faith, and cultural connection, DJ Fred Max continues to use music as a tool to inspire, connect, and elevate audiences worldwide.
